Innovation as part of business culture

Assessment of small and medium-sized enterprises in the commercial sector in Hidalgo, Mexico

Abstract

Business innovation is a strategic pillar for strengthening the competitiveness and sustainability of small and medium-sized enterprises (SMEs), especially in regions with high economic vulnerability. In Mexico, and particularly in the Tulancingo region, SMEs in the retail sector face challenges that limit their growth. In this context, this research assessed the adoption of innovation activities in retail businesses, based on four methodologies developed by the Andalusian Institute of Technology, Spain: value analysis, the 5's methodology, knowledge management, and product and market analysis. A quantitative, descriptive, and cross-sectional approach was used. A 19-item Likert-type survey was designed and administered to 361 retail businesses in six municipalities in the region. The results revealed critical areas such as the lack of structured internal communication programs, the absence of organizational manuals, and the limited strategic use of market analysis. However, a positive perception of organizational culture, a willingness to change, and a positive acceptance of the implementation of innovation models were identified. It is concluded that, although progress has been made in certain areas, SMEs require support in management training, process systematization, and investment in innovation. The future proposal is to design a contextualized innovation model that strengthens the resilience and sustainability of the regional commercial sector.