Impact of web presence on sales growth for MSMEs

Evidence from the case of Valle Hermoso, Tamaulipas, Mexico

Abstract

This article analyzed how digital transformation affects the growth of micro, small, and medium-sized enterprises (MSMEs) in Valle Hermoso, Tamaulipas, Mexico. This research aimed to promote regional economic development through the implementation of technology in a sector that represents more than 70% of employment in Mexico. The analysis was related to the Sustainable Development Goals (SDGs), specifically SDG 8 and SDG 9. The research used a mixed-method approach, surveying 100 MSMEs and processing the data through descriptive statistics. The findings indicated that 79% of companies with a website increased their sales. This validated the connection between digitalization and economic performance. Furthermore, 90% of companies use social media as their primary means of communication with customers. In conclusion, digitalization is a key tool for empowering businesses, although institutional support, technical training, and appropriate public policies are necessary.